Almost 5 years after I joined Cliqz, the company will be shutting down and cease to operate as it has done up to this point. This post is a look back at some of the exciting things we built during that time from my perspective, working on privacy and our web browsers.
Our anti-tracking, released in 2015, was—and still is—one of the most sophisticated anti-tracking systems available. The Cliqz browser had this anti-tracking enabled by default from its first version, while at that time no other browser had any protection by default (Safari’s ITP would come two years later). Now all major browsers (except Chrome) ship with tracking protections that are enabled by default, and Chrome are looking to deprecate third-party cookies entirely within two years.
We also pushed hard for transparency on online tracking and where it occurs, naming the largest trackers and sites with the most trackers via our transparency project whotracks.me. We analysed billions of page loads to see which trackers were loaded and what they were doing, and published this data. We also collaborated with researchers to pull insights out of this data to inform policy around online tracking, as well as helping journalists publish stories about some of the most egregious cases.
The anti-tracking story is a big part of my story at Cliqz - maintaining and improving our anti-tracking was my main role for the last 5 years. I was also part of the small team that built out whotracks.me. Luckily all this will live on: The Cliqz anti-tracking tech has been built into Ghostery since version 8, and it will continue to be a core part of Ghostery’s protections into the future. Likewise, while anti-tracking continues to operate, the data required for whotracks.me will continue to be available.
You can read more about the details of anti-tracking on the Cliqz tech blog.
One constant theme at Cliqz was how the browser can empower users, and how we could help users avoid service lock-in and the privacy consequences that often entails. One experiment in that direction was self publishing via the dweb, specifically the dat protocol. We built support for dat as a Firefox browser extension and shipped it as an experimental feature. Unfortunately this experiment is unlikely to be able to continue after the browser shut down, but the extension is open source and can also be installed in Firefox.
woke up one day to reports of our Android app crashing on launch. After a few hours of digging, we traced the cause to a version of a
file in the CDN cache missing a
Content-Encoding header. When the app fetched this gzipped file, but thought it was not compressed,
3 bytes that would crash any react-native app:
Performance was always very important in our browser, particularly in anti-tracking and the adblocker, which had to process URLs as fast as possible in order to prevent an impact on page loading speed. We did a lot of optimisations here, and open sourced the libraries that came out of it:
After the arrival of the GDPR, users started to get bombarded with consent popups on sites they visit. As well as being horrendous for the user experience of browsing the web, these consent popups manufactured false consent for online tracking. Publishers claimed 90+% opt-in rates on their sites as evidence that the tracking status quo could continue with user consent. In reality users either did not know there was a choice to opt-out, or the opt-out process was so complicated that privacy-fatigue set in quickly.
At Cliqz, we wanted to supplement the technical protection from tracking, provided by anti-tracking, with a legal protection by enabling users to choose to opt-out on sites with the equal effort to the 1-click opt-in process. This would also send the important signal to publishers that tracking is not wanted. We developed first the re:consent browser extension, then later the Cookie popup blocker.
Re:consent was based on the IAB’s Transparency and consent framework, which was not designed for external modification of consent settings, and therefore was somewhat limited, and unable to reduce the number of popup seen by users. We learnt from that that the only way to inter-operate with banners was by pretending to be a user and clicking on the elements. The open-source autoconsent library implements this clicking, with rules for most major consent popup frameworks.
There are many more things that should be mentioned here, but this post has to stop somewhere. These highlights are some that are freshest in my memory, or had the most impact. Luckily most of this code for these projects is open-source, which means that no-matter the fate of Cliqz-itself, these ideas can still be revived and built upon.